ONLINE MARKETING FOR PROJECTS ON A BUDGET
Hi I'm Matt Turner from Kurb Promotions in Auckland New Zealand
and I'm going to tell exactly what we can offer you in terms
of creating campaigns for your small to medium project or
Don't forget if you want to talk to me about how we can create
a marketing package that will work for what you're trying
to do online don't hesitate to email firstname.lastname@example.org and
tell me about what you're trying to do, so we can start talking
about where the online marketing we offer here at kurb could
provide you with the results you need.
I've been an online entrepreneur for over 5 years and I still
run a number of successful businesses with no business cards,
no listings in the yellow pages - just an intimate and experienced
knowledge of every aspect of solid online marketing tactics
that work on a budget.
Getting yourself out there online is easy, you just have to
be smarter than the competition when it comes to using new
online techniques for getting close to your real userbase
and delivering more value and and a better experience and
right now I'll tell you exactly how I do it because that's
what I'm offering clients - a chance to shrink my 5 years
experience in building successful online business into a 3
month campaign to get you, your business, organisation or
your project to grow.
For $1000 you get 30 hours expert marketing support over 3
months, including full consultation and execution. Remember
we work with you from whatever stage you're at bearing in
mind, to succeed in marketing your products and services online
you'll want to look at having:
- an effective website
- a strong competitive proposition and business delivery model
- search engine optimisation
- online advertising campaigns
- content: video content, written content (blogs)
- platform with which to deliver content most effectively
(social media etc.)
What exacty you need and how much you need of it is of course
all dependent on your situation, but here's a descriotion
of the building blocks we're working with:
First you need a decent website, having a website that
looks really professional is useless if it doesn't make visitors
confident in taking the sales process further. My websites
have never really looked that impressive by they've been successful
in securing sales, opening up communication and presenting
clear, strong propositions.
Website development and optimisation for sales needs
analysis, experimentation, testing and comparisons - I say
a website can always do its job better. The important thing
is implementing optimisation quickly and efficiently, being
flexible to what your customers actually want and how they
benefit from using your site, so if it looks like a work of
art too, then really thats just a bonus. Substance over Style,
Function over Form, I will help you tweak and even build form
scratch a website that does the most important thing: generate
leads and sales.
What is the basis of your proposition and how suitable is
your business model for the online environment?
I know how my experience in online marketing that brings
people to my websites is only effective because my customers
choose to purchase from me for compelling reasons. The basis
of most propositions I make is not only that I provide better
value and better proces than the competition, but that I am
personally responsible for ensuring my customers are treated
Search engine optimisation is devoted to making sure
your website comes up for search queries when customers are
looking for your products, services and expertise.The fact
that I've been working on optimising my websites for 5 years
now is one of the biggest reasons they have done so well.
The packages we offer to help you with search engine optimisation
and online advertising are simply some of the best value
marketing support you can receive from anywhere for the price.
Your website, once developed, absolutely needs smart search
optimisation and advertising in order to secure ongoing targeted,
high quality traffic, and you'd struggle to find someone else
who can offer you personalised application of our experience
at what we charge.
Online advertising as mentioned, like search engine
optimisation can be so effective when done correctly,
but in order to be competitive you need someone experienced
and knowledgeable, and those people with true skills in these
two fundamental areas charge so much more than what we do
because that is the value of their work. You need to be aware
of just how flexible the application of online advertising
can be in getting results in new and innovative ways.
Content is a huge area to cover but it's one of the
most important thingsto understand about what is happening
right now online because videos just like this one, and the
information I provide on my blog helps gives customers the
experience they need to choose my service and product over
a competitor. Content is about the resources and the brand
you put forward online where your potential customers are
looking for information and entertainment which will naturally
make them trust you and choose you over a faceless competitor
who is providing nothing. Video and blogs don't just
provide persuasive information they provide connections and
value and we're here to help you provide the content your
customers will truly appreciate.
Finally your platform - beyond your website, online
and social media platforms give your content an opportunity
to be seen and shared by more potential customers. If you
have quality content in the form of blogs or videos or podcasts
or other media that we can help you create, having an effective
presence on social media sites can provide a larger audience,
and used in interactive and innovative ways to connect and
provide more positive experiences. It's important to use social
media for business in a way that clear outcomes can be achieved
to enchance the value customers experience.
So this video has been a quick run through of the most important
things we offer in terms of online marketing strategies.
I'm not going to argue that I can work magic for $1000, but
will receive 30 hours of quality work and you will receive
more for that money than you wouldfrom any expert because
they would charge for
let us hsow you how online marketing, a smarter website,
search engines, online advertising, video, blogs and social
media could integrate to deliver a breakthrough for your organisation.
email me when youre ready for this email@example.com and
I'll look forward to hearing from you soon.
READ OUR FULL REPORT
Email me Matt: firstname.lastname@example.org
+64 (0)27 6848250
ARE YOU THINKING ABOUT HOW INTERNET MARKETING COULD HELP GROW
service is about affordable solutions for marketing
small businesses and new ideas. Let's talk about it.
KURB SMALL BUSINESS MARKETING
TOP INTERNET MARKETING STRATEGIES FOR 2009:
1: WEB DESIGN + DEVELOPMENT: Most
small businesses websites don't succeed because they're not
providing a compelling experience for consumers who visit
their site. You can't afford to see your website as a static
platform. It must develop at least every month. Continued
commitment to developing website design and content that more
effectively express your brand as well as help your customers
to get the information they need to buy from you means they
are confident to make purchases, and sales happen. If your
2: PPC ADWORDS: Pay per click advertising
on Google and other content networks is the fastest and most
powerfully qualified option for advertising spending in 2009.
With as little as $20 p/week you can begin highly measured
and precisely targeted campaigns with us on Google Adwords.
Adwords is great for any service business or business offering
high value products and is even more effective when targeting
genders, age groups and cities/regions. Even amateurs can
return positive ROI advertsing on Google through Adwords but
experience in using the PPC can lead to radically enhanced
3: BLOGGING: Blogging is still a
top strategy for small business marketing as long as it doesn't
interfere with normal operations. A well maintained blog developed
over months has so many advantages in reinforcing your whole
online marketing effort from SEO, customer service, website
development, the work put in to build a lively and dynamic
blog will never be wasted. We provide blog set up, blog design,
blog promotion and can even create content and run your blog
4: ONLINE VIDEO: Online video is
yet to flex it's muscles as the new power in online marketing.
Buyers seek engagement, trust and authority with products,
service providers and brands. They seek stories that give
commodities and their brands value and credibility and video
is the most powerful way to engage people and quickly create
trust, authority as well as impact. Businesses using videos
will have a much greater opportunity to appeal to visitors,
and more importantly online video is only going to get bigger
and continue to steal more influence from traditional TV.
5: SEARCH ENGINE OPTIMISATION AND MARKETING: Search
engine marketing is still the most powerful marketing technique
accessible to entrepreneurs on small budgets, but precisely
for this reason that SEO finds itself at #5 on this list.
SEO is competitive. SEO is a challenge for new websites. Ranking
highly in Google for your favoured keyword search terms is
better than any advertising and would give you unmatched access
to your market. But the results of SEO work can vary. A Successful
SEO campaign takes research, it requires a lot of tedious
tasks, and that of course costs. I will underline how powerfully
effective our SEO can be but you must have the patience and
commitment for it if you are in a competitive niche.
6: EMAIL MANAGEMENT AND MARKETING: Maintaining
relationsips with a client database through email marketing
is still one of the most powerful ways to generate dependable
recurring revenue. We provide professional email management
solutions for all our clients, but those who are interested
in email marketing should know you will have to build your
contacts first through other online marketing efforts, most
often a blog, and then maintain your mail out, which is going
to need content. Once you can graduate to greater levels of
automated email marketing, you can implement powerful systems
to create wealth with minimum maintenance.
7: SOCIAL MEDIA: Anyone who tells
you they are a social media expert had better be ready to
back that up with proof. Social Media is not a strategy for
ROI. The aim of social media is to build meaningful relationships
with engaged social media users who have the power to build
a powerful, authoritative and authentic word of mouth. Just
like blogs, building a strong social media presence has many
benefits for small businesses, but must remain practical in
terms of the bottom line.
Article Marketing: Article Marketing
leverages written content for exposure that can be syndicated
far and wide to provide exposure to click through traffic
as well as considerable SEO benefits. Article syndication
as well as freelance article creation is offered as part of
our general online marketing strategies.
If you don't have time to build your web presence, it's better
we create monthly content for you then having no new content
9:Viral Marketing: More powerful
than spreading ideas is building an idea that spreads itself.
Whether a video or other media, the essntial concept is the
power of an idea to proliferate by way of online sharing.
The success of a Viral Marketing campaign is never assured
and taking risks to put forward powerful branding messages
or leverage powerful value propositions that engage so deeply
that it spreads online or through word of mouth is a longshot
but always has the potential to be outrageously successful
with a bit of character and flair.
10: Community building: Again building
a community around your brand makes long term commitment and
personal contribution unavoidable. You can't just create community
based loyalty to a brand overnight. Certainly, strategies
to nurture your community and provide functionality by way
of a forum or other platforms to encourage different kinds
of interaction and user driven content creation around your
brand can be provided easily and inexpensively, but early
on there will need to be a dedicated effort to inject activity
into the community space. This can be more time consuming
and long range than many small businesses are prepared for.
HOW MUCH DOES IT COST?
We build consistent and sustainable marketing strategies online
and digital promotions support. It will take AT LEAST the
first 3 months for investment returns to develop.
Marketing Package: $1000 for 3 months
Your fee covers the cost of all platform implementation costs
- blog installation, hosting and domains; email list management;
Development of social media, maintenance and automated campaign
well as regular consultations. We also carry out automated
tasks on a number of platforms, and basic ongoing Search Engine
Optimisation work. We assist in building online advertising
campaigns but ad spending must be budgeted for on top of our
fees - we recommend at least $20 p/week.
Campaign : $1500 for 3 months
WE GUARANTEE IMPROVED BUSINESS PERFORMANCE
IN 3 MONTHS
includes premium service and
basic video, graphic design, print, cd/dvd services
services offering video production, graphic design, poster
and cd/dvd reproduction services are also available to Premium
Website design and initial development: $495
Get in touch with me today.
MATT TURNER: KURBPROMO@GMAIL.COM
AFTERNOONS ON 027 684 8250
this is Matt from Kurb Promotions in Auckland, New Zealand and
I've been growing my small business working with artists, talent
and entertainment industry businesses around the world for 18
months using a combination of technology and experience in internet
marketing to target and engage new audiences. Online marketing
is changing so quickly and our experience could easily put you
ahead of the pack in reaching new online customers.
Did you know there are small business entrepreneurs just
like me generating sales leads for next to nothing every day
by using new online media and cutting edge internet promotion
strategies? More poeple are online every day and more people
are searching online for the products and services they need.
I hope you've heard of the revolution going on in marketing
right now. You've heard of Myspace, Facebook, Blogging, maybe
you've looked into search enginge optimisation or pay per click
advertsing. These are two of the most superior marketing techniques
available to entrepreneurs today.
But blogging, social networking, video and new applications
and software tools online are making it easier to be found by
people searching for what you provide and connect with customers
online in this way. It's called Web 2.0 and what it means is
that small businesses, freelancers, are connecting with audiences
online in a way that's never been possble.
It's been 18 months since I seriously began using online marketing
techiniques to market my businesses and I am generating just
short of 6 figures in annual profit.
MY MARKETING BUDGET IS ABOUT $100 P/month
I'VE NEVER HAD ANY PAID LISTING IN ANY PUBLICATION INCLUDING
THE YELLOW PAGES.
There's so much opportunity right now for business to connect
with customers online, especially in New Zealand.
our packages cover (please follow links to read more):
promotion and branding: Social Networking sites such
as Myspace, Bebo and Facebook are a goldmine of branding and
promotional opportunities - creative ideas, design and presentation
coupled with our uniquely effective and highly targeted marketing
techniques help to establish your brand on this essential new
platform. Lets talk about how we can use this new media to create
visibility, access and familiarity for your project.
optimization and marketing:
influence as the world's leading search engine is underlined
in New Zealand - a country with the world's second largest internet
saturation - where over 90% of the 87% of New Zealnaders with
regular internet access rely on it for everyday searches. Google.co.nz
and google.com are the two most frequented sites by new zealanders
- underlining just how important it is to employ every tactic
in order to manipulate this tool to favour returning your result
over your competition.
Web design, development,
maintenance and promotion:
For those businesses who do not have a website we provide
a full and completely affordable range of options for implementing
and regularly updating your website and getting it live.
and content marketing: The new frontier of online promotion
is the power of cheap video marketing through youtube and many
other video sites that when coupled with social networking and
basic viral marketing techniques can be incredibly cost effective
marketing and branding exercises. This also covers autometed
distribution and promotion of video, audio and written content
through blogs, podcasts and other content providers
FOR SMALL BUSINESS
have coached small businesses in the most cutting edge online
promotion techniques for the last 18 months and now we have
established a dynamic new system giving you complete access
to our database of information and techniques as well as a selection
of dedicated staff specialists!
THIS IS WHAT WE DO:
We are experienced using a wide variety of exclusive software,
services and techniques so we can maximise your exposure through
many common internet channels, Myspace, Youtube, Google Searches
and much more. Our focus is on targeted, useful, fan friendly
interaction and functional, efficient content distribution,
not thoughtless spam.
and Support: Often businesses have specialised needs, thats
what unique about Kurb. Our experience using all the latest
digital and online trends means we work with you to establish
all the elements of your online platforms for distribution and
sale of digital products, your website, blogging, advertising
platforms, p2p everything you need to develop a serious
online presence now and in the future. There are also practical
areas of photoshop, web coding, copywriting, profile design
and other areas of consulting which we can support you with
depending on the specific needs of the business.
Strategy: Building a strategy starts to happen at least a month
or two into promotions. Initially I answer artists questions
and offer tips specific to the business in developing habits
that will produce a momentum for example blogging advice
is a biggie.
once platforms are established and automated promotion tools
are ticking over its time to really focus and examine the use
of these platforms and tools into strategies based around certain
goals, where we want customers to go, what we want them to do,
and building hooks and propositions around those outcomes.
Being ahead of the pack isnt enough for us our
unique and forward looking service is continually developing.
New promotion tools, strategies, techniques and offers are becoming
available as the digital revolution rolls on and I truly believe
one of the best reasons clients should get involved with kurb
is not just what were doing now, but because we are the
promotions company preparing small business for the future.
Id like to add community and networks to that. Because
as we become a fixture in the industry its giving us the
opportunity to access and create projects that increase exposure
for all the businesses I work with.